Awarded Best independent brand at the " Nuit de l’horlogerie de Monaco " in 2011, CYRUS is an independent brand with its own manufacture (78 people), based in the heart of Switzerland, in Le Locle. The CYRUS design, patented worldwide, offers a radically new approach. The watch fits perfectly to the shape of your wrist and is completely different from any standard watch. This is the primary power of CYRUS: its unique visual identity. The second major feature of the brand is absolute exclusivity. Each element (sapphire ring, 3D dial, hands, folding clasp, bracelet, hardware, etc.) was designed in the workshops of the brand and uniquely for the brand. As for innovation ... CYRUS works with Jean-Francois Mojon, voted best designer/developer in November 2010 at “Grand Prix de l’Horlogerie de Geneve”. The brand offers the most unique complications in the world, revolutionary and fully patented. Identity, exclusivity and innovation: that is CYRUS.