A sweet adventure unfolds at a heritage landmark that embodies 76 years of exquisite gold and jewellery artistry on a bustling street of Central. King Fook Jewellery has transformed its Central flagship store into a “Gold House” – a sensational photo hotspot that embodies the brand’s profound cultural roots, to unlock secret messages through an interactive journey.

From 29 April to 5 May, daily from 2pm to 6pm, customers who complete tasks at designated stores and locate a designated piece from the “Secret Message” Collection, will receive a limited-edition, complimentary heart-shaped popsicle from the renowned homegrown ice cream brand TEEMTONEfai, while stock lasts. This campaign offers a memorable journey for jewellery lovers to discover the delicate “Secret Message” Collection which reveals a heartfelt message on the front and unveils another with a subtle turn — celebrating all forms of love, not just romance.

TEEMTONEfai, a homegrown brand renowned for its creative and bold flavours of handmade gelato and ice cream, on-site, each featuring two hidden messages on either side of the stick – a playful detail that echoes the dual-message design of the collection. A total of four flavours, including the debut of a rich corn flavour in the popsicle collection, are randomly distributed across different stores. Customers are encouraged to complete the tasks at all four locations to enjoy a more delightful treasure hunt journey.

Enchanting ice cream carts will be on display at the flagship store on Des Voeux Road and at the New Town Plaza store, offering stylish photo opportunities for customers to capture sweet and memorable moments of this 520 treasure hunt.