Founded in 1828, H. Moser & Cie. is an independent, family-owned Swiss integrated watch manufacture, well-acclaimed for its meticulous craftsmanship in watchmaking and its minimalist and elegant design approach. To present its exceptional timepieces to watch lovers, H. Moser & Cie. opens its world’s first boutique on Pedder Street, Central in Hong Kong, which starts its operation in early December 2022, setting a milestone in the brand’s history.

Situated on Pedder Street in Central, the heart of the city’s most prestigious luxury shopping location surrounded by an array of international iconic brands, the H. Moser & Cie. boutique stays true to the brand’s minimalist approach and modern elegance. The spacious and high-ceiling floor area turns the boutique into a refined showroom that sublimates the amazing collection of the brand’s luxurious timepieces, breaking the boundaries between a watch boutique and an art gallery. On the simple and plain grey walls, delicate masterpieces of H. Moser & Cie. are presented in glass display cabinets with a dark blue background, seemingly floating in the air. Watch enthusiasts can examine and appreciate these timepieces from different aspects. Displaying the brand’s history with a playful approach, the heritage wall showcases three core values of the brand, namely, the fascinating history spanning almost two centuries, the capability as a genuine watchmaker to produce calibres and parts for its own creations through its full-fledged manufacture, as well as its business approach as an independent and traditional family-owned Swiss watch company, respecting the past but incorporating a contemporary and occasionally irreverent edge.

Epitomizing the brand’s timeless and contemporary style, the straight lines on the walls and the lighting fixture intersecting with each other demonstrate a unique architectural concept, in line with the brand’s minimalism and elegance. Manifesting a playfully artistic and exceptional aesthetic, the tailor-made furniture exemplifies the brand’s taste and attention to details, including the streamlined, chunky sofas and round tables echoing the creativity of H. Moser & Cie. watches, complemented with a sofa reminiscent of a swing which conveys the brand’s unbounded imagination.

Celebrating the boutique’s grand opening, H. Moser & Cie. presents the Endeavour Concept Minute Repeater Tourbillon Aqua Blue in Hong Kong for the first time. Featuring an Aqua Blue enamel Grand Feu dial with a hammered texture, the watch displays complexity in mechanics and contemporary aesthetics with gongs and hammers boldly placed on the dial side. Collectors can immerse themselves in the H. Moser & Cie. universe as they discover other mesmerizing collections of the Swiss watchmaker. A nod to the sleek automotive and locomotive designs of the 1920s, the Streamliner collection unites the codes of minimalism and contemporary elegance through watches originating from the integrated steel bracelet, combining captivating appearances, outstanding functions and exceptional durability.

A remarkable achievement for H. Moser & Cie., the boutique is jointly run by H. Moser & Cie. with masterpiece by king fook, renowned as an international hub of meticulously-crafted, prestigious watch and jewellery creations. The trusted jeweller shares similar brand values with H. Moser & Cie., which pays attention to every detail and adopts exquisite craftsmanship in watchmaking, making it the perfect partner to jointly operate this new boutique.

“Hong Kong is a key market for us. We have a dedicated team based in Hong Kong since 2013, doing a great job to spread the Moser spirit. Our strategy here, like in the rest of the world, is to grow the Moser family, get to know our community as well as possible, and provide them with the best level of service. We are proud to open our very first boutique, especially in a top location like Pedder Street in Central, and we expect to meet lots of Moser lovers and friends there, reinforcing our relationship with them.” Mr. Edouard Meylan, the brand’s CEO, remarks.

Ms Paulette Sum, CEO of King Fook Holdings Ltd, remarks, “It is masterpiece by king fook’s vision to discover and bring creations of the world’s top watchmakers and jewellers featuring unparalleled craftsmanship and remarkable designs to Hong Kong. Enhanced with our professional services, we are dedicated to offering our customers only the crème de la crème. Both featuring a long history, embrace tradition while never hold back on being creative in setting new standards, masterpiece by king fook and H. Moser & Cie. are delighted to form a partnership that is based on the philosophies and values that we share and cherish. We look forward to introducing the fascinating timepieces by H. Moser & Cie. to the watch collectors and aficionados in Hong Kong.”