King Fook Jewellery Presents #KFbeauty Campaign that pays tributes to inspiring women icons who redefine true beauty in their journey of self-actualisation.

King Fook Jewellery, a name synonymous with excellence in design, exceptional quality and relentless devotion, has been celebrating beauty for decades with women who desire to present the best of themselves at life’s important occasion. This season King Fook has invited four inspiring women icons - professional photographer and stylist, Olivia Tsang, local actress and television celebrity, Bowie Cheung, Hong Kong high jump record holder, Cecilia Yeung, and internationally acclaimed bartender, Shelley Tai - to redefine what “True Beauty” really means. Through their life attitude and their journey of self-actualisation, each of these women icons demonstrates first hand how they broke the gender stereotype, excel in their own accomplishments and eventually earned admiration and acknowledgement from others. In addition, Olivia has graciously accepted the responsibility of capturing each person’s unique personality and true beauty (including herself) through her camera lens under the glamorous look of King Fook jewellery collections.

Enchanting colours fill the autumn season with a romantic air that inspires the latest King Fook Jewellery’s Autumn Garden Collection; set with warm yellow-toned diamonds, the pieces cleverly adopt as their design elements lines of the maple leaf, curved dried leaves on the forest floor, and overlapping petals of autumn blossoms, giving rise to a mesmerising scene of an autumn sunset. Diamonds in variants of golden orange and citrus yellow are cleanly and delicately set to portray the striations of autumn leaves and the dense cluster of dainty flowers, paired with branches and stems rendered in smooth silhouettes for a richly seasonal mood, adding to the touching, real  beauty of these stylish women icons represents in the #KFbeauty campaign. 
 

This year, King Fook Jewellery presents #KFbeauty Campaign paying tribute to four modern women of unique charisma and exceptional talent, donning them with spectacular pieces from the latest Autumn Garden Collection and exclusive European premium jewellery brands, including Annamaria Cammilli, Mattia Cielo, Palmiero and Stenzhorn while sharing their accomplished stories of how they made their dreams come true as well as their secrets of success. With their beliefs and attitudes to life, they have embodied King Fook’s brand values and epitomised the true beauty of today’s women.